Upload your product and change its color to any shade — instantly with AI
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Upload a product, pick a color, and generate
AfterTaken's AI Color Change tool lets you transform the color of any product in a photo — instantly, realistically, and without a Photoshop subscription or design skills. Upload one product image, pick from 16 preset colors or describe any custom color in plain language, and the AI handles the rest: it intelligently recolors your product while preserving every shadow, highlight, texture, and material detail that makes the image look real.
Whether you sell on Amazon, Shopify, Etsy, Meesho, or any other marketplace, AfterTaken's color change tool helps you create a complete range of color variants from a single product photo — saving you the cost and time of multiple studio shoots.

Upload a high-quality product photo in JPG, PNG, or WebP format. Plain backgrounds work best for accurate results.
Choose from 16 preset color options for instant one-click selection, or describe any custom color in plain language — e.g. 'matte olive green' or 'pearl white with a glossy finish'.
AfterTaken's AI recolors your product in seconds, preserving all textures, shadows, and material properties. Download and use immediately.

AfterTaken's color picker UI — choose from presets or enter any custom color.
Drag the slider left and right to compare the original product with the AI-recolored version. Notice how every shadow, texture, and highlight is preserved.


Men's checkered shirt — black & white to golden yellow


Fedora hat — black to forest green
Traditionally, if you sold a bag in five colors, you needed five separate product shoots — five days, five setups, and five times the cost. AfterTaken changes that equation entirely:
The AI analyzes the material properties of your product — whether it's matte plastic, glossy leather, rough fabric, or reflective metal — and applies the new color in a way that matches how that material actually interacts with light.
Every shadow, specular highlight, and gradient from your original photo is retained under the new color. This keeps the product looking three-dimensional and believable, not like a flat color block.
If your product has a glossy finish, the AI maintains that glossiness in the recolored version. Metallic products retain their sheen. Fabric products keep their weave and texture.
Create all required color variant images for your listings without re-shooting. Meet marketplace image guidelines across every SKU.
Generate full seasonal colorway collections from a single sample garment. Test colorways with customers before going into production.
Show lipstick, eyeshadow, or nail polish in every shade from one product photo. Ideal for Shopify stores and beauty marketplace listings.
Display sofas, cushions, curtains, and décor items in multiple fabric colors or finishes without reshooting every variant.
Launch new colorways instantly for campaigns without waiting for production samples. Speed up go-to-market timelines significantly.
Offer color variant generation as an add-on service to your eCommerce photography clients — a new revenue stream with zero extra shoot time.
Upload a product photo, pick a color, and generate a photorealistic color variant in seconds.